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Rag and Bone
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Rag and Bone : ウィキペディア英語版
Rag and Bone

Rag & Bone (less commonly: ''rag and bone'') is an English fashion label. The brand is sold in more than 700 shops around the world, as well as in 12 rag & bone retail stores.
==Background==
Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright. In 2004 the label launched with a men's line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became partner to Wainwright.
Since 2011, they do the "DIY Project", which allows some supermodels to take pictures of themselves in order to advertise the brand. Models such as Miranda Kerr, Jessica Hart, Lily Aldridge, Poppy Delevingne, Abbey Lee Kershaw and Candice Swanepoel have been a part of this.
Prior to rag & bone, Neville and Wainwright, who met at boarding school in their native UK, had no design or fashion experience between them.〔(【引用サイトリンク】title=How a couple of British boarding school boys with no formal training launched New York’s coolest fashion label )〕 It was in New York in 2001 that Wainwright had the idea to try and make a pair of men's jeans which ultimately took him to Kentucky where he worked with a factory for over 18 months to perfect his product.〔(【引用サイトリンク】title=Rag & Bone’s Wainwright and Neville Say Focus First )〕 That experience, he cites, as informing the brand’s philosophy. Today, rag & bone offer men's and women's ready to wear, jeans (under rag & bone/JEAN), footwear and accessories.
Rag & bone's footwear line includes the Newbury boot.〔(【引用サイトリンク】title=Rag & Bone’s Wainwright and Neville Say Focus First )〕〔(【引用サイトリンク】title=Welcome, chaps: The British-born designers behind Rag & Bone make their mark on Melrose )〕〔(【引用サイトリンク】title=Rag & Bone Inching the Window on Cool Success )
For their SS15 menswear collection, in lieu of a fashion show, they enlisted friends of the brand, including Jerry Seinfeld, Carmelo Anthony, Camille Rowe and Alex McWatt for a portrait photo series shot by Andreas Laszlo Konrath.〔(【引用サイトリンク】title=Rag & Bone’s Gallery Outing )
The brand has suffered recent unpopularity after an attempt at shock advertising backfired when it commissioned an advert to crush the body of a vintage Porsche widely considered a work of art by design enthusiasts, although the Porsche used in the advert was actually the shell of a car that had been salvaged from a scrap yard for the shoot.〔(【引用サイトリンク】title= Rag and Bone destroy vintage porsche )〕〔http://www.refinery29.com/2015/07/91441/rag-and-bone-porsche-film-fall-2015〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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